Summer Project Review
I decided to do my summer project on the Yeezy glow in the dark shoe because I am a big fan of the artist Kanye West who designed and owns the brand Yeezy and he and his Instagram was how I found out about the collection. They are an extremely popular shoe all over the world with vast majority of releases selling out within a day and sometimes a few hours with also people queuing up for hours before to make sure they get them. I made the poster by combining the three images above on Photoshop and putting them on a jet black background to emphasise the glow in the dark effect the shoes have. The cost of billboard advertising depends on format, circulation, demographics, and impressions. Physical billboard costs average $250 per month in rural areas, $1,500-$4,000 in small to midsize cities, and $14,000 and up in larger markets. Digital billboards can cost over $15,000.
