Advertising across platforms
1.
Identify all ways in which the
product was advertised by traditional methods
-billboards
-TV Trailers
-Newspaper ads
-Radio
-Bus advertisements
-Posters
2.
Write down all the ways in which the
product was advertised by digital methods
-Display ads
-Video ad
-Social media advertising
-pre-order bundles
-Teaser Trailers
-Promo missions on different games
3.
Explain how the two methods worked
together to promote the product
Both media methods were used very well to create hype for the game Red
Dead Redemption 2 and did so by using things such as billboards in highly
populated areas and had promos on the sides of buses.
Digital advertising teased fans for a while with things such as teaser
trailers and a promo mission on GTA V.
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