Cadbury’s Marvellous Creations Ad Review

Cadbury’s Marvellous Creations

Company:

Cadbury’s

Target Audience:

Everyone

Length of Advert:

60 Seconds

Mis-en-scene:

A woman and her son notice a window in a wall and look through to discover bars of marvellous creations being made in an over the top way to emphasise the marvelousness. https://www.youtube.com/watch?v=JmnUtCm-R8U

Sound Digetic and Non-digetic:

Mostly non-digetic

No. of Shots:

25

Shot Types:

Extreme Longshot

·       Longshot

·       Extreme Close Up

·      Close Up

·       Midshot

·       Highshot

Voice over:

Majority of the Advert

Quality of Chocolate:

Mid-Range

Budget:

£7M Promotion Campaign. Released in June 2012